Objectives Create strong brand integration of the PENN product line in authentic West Coast aspirational environment. Create assets both video and photography for brand team Drive media metrics including video views, top of the funnel web traffic and social engagement Our Approach BD created and distributed custom brand-integrated longform content via digital advertising, direct marketing,…
Objectives Create a comprehensive social strategy Implement a 24/7 always on brand approach for key social channels Measure and maximize social media strategy and efforts. Our Approach Accurate, being a smaller business requires a full-service approach, so our BD approach is turnkey, from start to finish. In this we: Provide turnkey social media management for…
Objectives To navigate Nomad’s entrance into the US marketplace To create consumer brand awareness To gain access and positioning with key tackle retailers To drive product sales and establish a road map for future brand launches and growth Our Approach BD supported the Nomad team by helping engineer a full US product launch. Key strategic…
Objectives To establish COSTA as the leader and chosen brand with the offshore fishing community To fortify West Coast brand positioning Our Approach BD delivered a range of touch-points for COSTA ranging from: Custom content creation and distribution Total brand integration into local knowledge television platform Experiential / event marketing https://www.youtube.com/watch?v=gXD4JmfDjbs The Outcome “BD Outdoors…
