Objectives
- To navigate Nomad’s entrance into the US marketplace
- To create consumer brand awareness
- To gain access and positioning with key tackle retailers
- To drive product sales and establish a road map for future brand launches and growth
Our Approach
BD supported the Nomad team by helping engineer a full US product launch. Key strategic elements included:
- Retailer and rep group introductions
- Influencer introductions and network development
- Corporate education on US offshore angler and fishery market landscape
- Brand sponsorship with Local Knowledge.
- Digital and content integration within
BDoutdoors.com
The Outcome
“BD Outdoors and Local Knowledge have been great partners in every sense of the word. The BD team was invaluable with our US launch in more ways than just great multimedia marketing. BD helped us better understand the US tackle industry landscape which really made an immediate impact expanding our business onto a new continent.”
Damon Olsen
President - Nomad