Objectives

  • Create strong brand integration of the PENN product line in authentic West Coast aspirational environment. 
  • Create assets both video and photography for brand team 
  • Drive media metrics including video views, top of the funnel web traffic and social engagement 

Our Approach

BD created and distributed custom brand-integrated longform content via digital advertising, direct marketing, and social media 

VIEW BAY OF LA EXPERIENCE HERE

“EXPERIENCE BETTER CONTENT, BETTER BRAND INTEGRATIONS, BETTER ASSET CREATION and SCALED MEDIA ACTIVATIONS THAT PERFORM.”