Objectives To navigate Nomad’s entrance into the US marketplace To create consumer brand awareness To gain access and positioning with key tackle retailers To drive product sales and establish a road map for future brand launches and growth Our Approach BD supported the Nomad team by helping engineer a full US product launch. Key strategic…
Objectives To raise awareness of Grundens’ footwear line. Create an authentic connection with the core west coast angler community Position Grundens as the brand of choice Our Approach BD created the “We Are Henry” brand films.The custom film delivered an authentic approach to the west coast fisherman and boater. ‘We Are Henry” was distributed organically…
Objectives To establish COSTA as the leader and chosen brand with the offshore fishing community To fortify West Coast brand positioning Our Approach BD delivered a range of touch-points for COSTA ranging from: Custom content creation and distribution Total brand integration into local knowledge television platform Experiential / event marketing https://www.youtube.com/watch?v=gXD4JmfDjbs The Outcome “BD Outdoors…
Objectives To aggressively position the AFTCO brand and products in the digital space To create a new energy and momentum for a brand that has a 60 year history and marketing legacy. Our Approach To fortify AFTCO as a digitally relevant brand, BD delivered solutions across the spectrum including: Social media support Influencer development Product…
On March 1, 2020 BDoutdoors.com launched its new, redesigned web and mobile site. The new mobile centric site offers dynamic content and an engaging user experience that only BDOutdoors.com can deliver. With over 200,000 pieces of dedicated, authentic content, curated exclusively for the outdoor enthusiast, BDOutdoors.com digital platform is a powerhouse in content engagement. Already…
Season 5 of Local Knowledge just expanded it’s distribution to over 20 million more households. Local Knowledge has partnered with Waypoint and Pluto TV for distribution of their premier fishing show. According to Ali Hussainy, co-host of Local Knowledge, “One of the key missions of Local Knowledge is to take our platform and content to…
