Objectives
- To raise awareness of Grundens’ footwear line.
- Create an authentic connection with the core west coast angler community
- Position Grundens as the brand of choice
Our Approach
- BD created the “We Are Henry” brand films.
The custom film delivered an authentic approach to
the west coast fisherman and boater. - ‘We Are Henry” was distributed organically on BDoutdoors.com and was promoted via social and influencer amplification.
- The film was supported by integrated advertising elements including digital, social and direct marketing activations.
The Outcome
6K+
views on Youtube
35K+
views on Social Media
One of the highest performing content pieces on BDOutdoors
“Working with BD to produce the Henry bait dock film was an awesome project. Its allowed Grundens the opportunity to tell a regionally relevant story, and by using the be media platform we were able to distribute this content to the right audience, making the biggest impact possible:.
Mat Jackson
CMO - Grundens