Objectives Showcase this destination as the ultimate, once-in-a-lifetime fishing experience Elevate awareness of the region as a premier travel and sportfishing hotspot, inspiring anglers and adventure-seekers worldwide to put it at the top of their bucket list. Drive long-term value by growing a robust CRM database and content backlog, connecting travel partners and brands with…
Objectives Increase Mercury Marine’s awareness and overall brand consideration on the West Coast Create an authentic connection with the core west coast angler community Maximize brand impact and bridge the gap between the boating community, the core angler, and Mercury Marine Our Approach BD created the “Lucky B” brand film with storytelling touching on Mercury’s…
Objectives Increase Mercury Marine’s awareness and overall brand consideration on the West Coast Create an authentic connection with the core west coast angler community Maximize brand impact and bridge the gap between the boating community, the core angler, and Mercury Marine Our Approach BD created the “Calico to Cabrilla” brand film with storytelling touching on…
Objectives To raise awareness of Grundens’ footwear line. Create an authentic connection with the core west coast angler community Position Grundens as the brand of choice Our Approach BD created the “We Are Henry” brand films.The custom film delivered an authentic approach to the west coast fisherman and boater. ‘We Are Henry” was distributed organically…
Objectives To establish COSTA as the leader and chosen brand with the offshore fishing community To fortify West Coast brand positioning Our Approach BD delivered a range of touch-points for COSTA ranging from: Custom content creation and distribution Total brand integration into local knowledge television platform Experiential / event marketing https://www.youtube.com/watch?v=gXD4JmfDjbs The Outcome “BD Outdoors…
