Objectives Drive awareness and engagement for PENN through a highly shareable social campaign by tapping into organic user participation. Leverage community excitement around premium fishing gear to deepen brand loyalty. Our Approach Produced an authentic Instagram and Facebook Reel showcasing the premium PENN Electric Fathom fishing reel, designed to spark excitement and participation. Structured a…
Objectives Showcase this destination as the ultimate, once-in-a-lifetime fishing experience Elevate awareness of the region as a premier travel and sportfishing hotspot, inspiring anglers and adventure-seekers worldwide to put it at the top of their bucket list. Drive long-term value by growing a robust CRM database and content backlog, connecting travel partners and brands with…
Objectives Elevate partner awareness and brand consideration through authentic, story-driven content. Foster a fun and organic environment that speaks directly to the core West Coast angler community. Highlight partner products in everyday use, reinforcing their relevance and reliability on the water. Our Approach Produced a series of 10 endemic social sizzle reels that authentically integrated…
Objectives Increase Mercury Marine’s awareness and overall brand consideration on the West Coast Create an authentic connection with the core west coast angler community Maximize brand impact and bridge the gap between the boating community, the core angler, and Mercury Marine Our Approach BD created the “Lucky B” brand film with storytelling touching on Mercury’s…
Objectives Increase Mercury Marine’s awareness and overall brand consideration on the West Coast Create an authentic connection with the core west coast angler community Maximize brand impact and bridge the gap between the boating community, the core angler, and Mercury Marine Our Approach BD created the “Calico to Cabrilla” brand film with storytelling touching on…
Objectives Increase awareness for Rapala and position the brand as the go-to for west coast saltwater lures Our Approach Leverage the passionate BD audience for brand-integrated contests to gain email acquisition Create authentic and relevant content to appeal to avid anglers Deliver high impact rich media digital advertising units that yield a higher CTR Support…
Objectives Create an authentic connection with the core angler community and provide thought leadership from industry experts Begin a new seasonal webinar series “Bit From The Beach” encompassing all surf fishing tips and tricks Our Approach The webinar was supported by in-house created assets distributed via integrated advertising elements including; digital, social and direct marketing…
Objectives Create strong brand integration of YETI products in an authentic West Coast aspirational environment Distribute longform and snackable content in integrated, cross platform program Drive media metrics including video views, top of the funnel web traffic and social engagement Our Approach BD created and distributed custom brand-integrated longform content via digital advertising, direct…
Objectives Create authentic brand integration for Hobie that features the brand benefits including accessibility, lifestyle, functionality. Create portfolio of assets including video and photography for the Hobie brand team Distribute longform and snackable content in integrated, cross platform program. Drive media metrics including view views and top of the funnel web traffic Our Approach BD…
Objectives Create authentic content to support the launch of BUBBA’s new kitchen series knife set. Drive brand awareness and consideration. Support the custom content program with scaled contest/promotions to drive further brand awareness as well as email acquisition Drive media metrics including video views and top of the funnel web traffic Our Approach Distribute custom…
