Objectives
- Create authentic content to support the launch of BUBBA’s new kitchen series knife set. Drive brand awareness and consideration.
- Support the custom content program with scaled contest/promotions to drive further brand awareness as well as email acquisition
- Drive media metrics including video views and top of the funnel web traffic
Our Approach
- Distribute custom longform and snackable content in cross platform program via 100% SOV landing page and contest integration
- Increase brand exposure through digital advertising and direct marketing
“EXPERIENCE BETTER CONTENT, BETTER BRAND INTEGRATIONS, BETTER ASSET CREATION and SCALED MEDIA ACTIVATIONS THAT PERFORM.”