BD Outdoors is incredibly excited and honored to announce their wins from the 2023 Neptune Awards Ceremony, hosted by the Marine Marketers of America at the 2024 Miami International Boat Show. BD Outdoors was presented with the King Neptune Award, recognizing the Best in Competition for our 2023 West Coast Film Series, created by the team at BD Outdoors for Mercury Marine. Additionally, BD Outdoors received the Neptune Award for Best Integrated Marketing Campaign, recognizing excellence in Marine Marketing Communications for the same film series.
The “West Coast Film Series” was an initiative developed and delivered by the BD Outdoors team, presented by Mercury Marine. This cohesive campaign aimed to enhance brand recognition and increase consideration of the Mercury Marine brand among West Coast boaters. The campaign covered a broad geographic span, from the Baja California Peninsula, through our home base of San Diego, and up to Canada. Our objective was to naturally showcase the appeal and importance of a reliable power unit, using striking visuals and compelling storytelling to reflect Mercury’s ‘Go Boldly’ image.
This would not have been achievable without Mercury Marine’s support, the collective efforts of the BD Outdoors team and our fantastic partners, and our dedicated audience. We deeply appreciate everyone’s cooperation and contributions.
These three captivating stories and their characters powerfully present the Go Boldly lifestyle. Great to see the analytics on each film.
This is a powerful campaign with a unique execution plan to grow brand awareness in the west coast. The approach was creative and the films delivered an emotional connection between the brand and the viewer.
These are excellent films, and the visuals are stunning. The incorporation of the engines was seamless and certainly achieved the goal of positioning Mercury as an attractive option for boaters on the West Coast.
Neptune Awards Judges
The Awarded Campaigns can be found below:
The Neptune Awards recognize outstanding contributions to marine marketing excellence and are judged by an esteemed committee of 80 industry professionals, with entries across 24 different categories covering a full range of marketing content and collateral. This year, the Marine Marketers of America committee received submissions from over 200 incredible brands. Here at BD Outdoors, we cannot express our gratitude enough for this extraordinary recognition from our peers within the industry.
BD Outdoors is poised and ready, looking forward to continuing our journey of pushing boundaries within this industry alongside our phenomenal partners.
About Marine Marketers of America
Founded in 2007, the Marine Marketers of America (MMA) has been the voice for marketing professionals in the recreational marine industry. The MMA hosts a variety of professional development programs including event keynotes and recent partnerships with the Grow Boating Summit. It traditionally offers bi-annual membership meetings, membership communications and produces the annual Neptune Awards competition which recognizes excellence and the best work in marine industry marketing throughout North America. For information about the MMA, please visit www.marinemarketersofamerica.org.