Objective
To create consumer brand awareness for Offshore Lifestyle as an all-encompassing lifestyle and apparel brand
Approach
- BD created a custom Father’s Day contest to give away an offshore fishing trip on a sport-fishing yacht and an apparel prize pack
- Contest was supported and promoted organically through Bdoutdoors.com, social media and direct marketing
Outcome
- 1.5k+ contest entries
- 3.9k+ page views
- One of the highest performing BD contests
“The BDO team has been great to work with. They moved quickly for this particular project, and created a real user friendly platform to support and promote our contest. Working with the BDO group we have been able to reach a targeted and engaged audience, creating brand awareness for OSL.”
Kim Hall – General Manager, Offshore LIfestyle.