BD Outdoors, Inc., has released another groundbreaking insights study. The new release focusses exclusively on the media consumption trends and path to purchase behaviors of the saltwater angler.
In partnership with Bo Frazer, PHD of Bonafide Insights, the new insights report dubbed “Know the Path” dives into market like never before with granular insights from over 1,400 respondents.
According to Trevor Hansen, Vice President, BD Outdoors, “as marketers we cannot assume that how it was is how it will be. The consumer is changing every day. What we see in our segment is a reflection of the greater media landscape. Our anglers are cutting the cord. They are mobile dominant, social-media active, and digital first. Knowing the data and how this can affect a brand’s media mix and budgeting is important. Our insights study also provides key data around the path to purchase – the how, when and where of our customers making the brand decisions. Combined we are confidnet these two insight packages will help our brand partners navigate strategy and planning for 2021.”
The full insights study is available for download – but virtual “lunch and learn” or team presentations of the data are also available.
BD Outdoors, Inc. is the leader in digital, social, content and influence for reaching today’s angler and boater. Our premium media brands including BDOutdoors.com and Local Knowledge deliver industry leading audience and engagement. Our services division, supporting both clients and advertising agencies provides turnkey, award winning support in creative, video production, social and digital media management and event marketing. To learn more visit: www.BDOMedia.com