The report, based on a research study of over 1,300 anglers, is designed to give our BD Outdoors clients and partners a lens into the economic and psychographic impact of Covid-19 on the saltwater angling community.
“I believe the impact of Covid has put almost all industries globally in a pause, wait and see modality. But what we have seen and what our research leads to is that the saltwater angling community, while economically affected by Covid, they are committed to getting on the water. In fact, they are purchasing more now and taking the time to invest in their passion and pursuit,” says Trevor Hansen, SVP Client Strategy & Operations. “Our data is echoed by the reports from the NMMA of record new boat sales. Americans are investing in the outdoors, and this is quite clear in the case of the saltwater angler.”
BD Outdoors, Inc. is the leader in digital, social, content and influence for reaching today’s angler and boater. Our premium media brands including BDOutdoors.com and Local Knowledge deliver industry leading audience and engagement. Our services division, supporting both clients and advertising agencies provides turnkey, award winning support in creative, video production, social and digital media management and event marketing.
