Objectives

  • Take a deep dive into understanding the outboard engine preferences, configurations, and desired features of BD Outdoor’s boat owner audience

HIGHLIGHTS

  • 70% of boat owners have a single outboard engine
  • Four-stroke engines are most popular with a 72% majority
  • 89% of boat owners service their engines at least every 200 hours
  • Lifespan and fuel economy are almost tied as the #1 preferred feature in an outboard engine with an 85% majority

OUTBOARD INSIGHTS

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