Objectives

  • Take a deep dive into understanding the electronics use, preferences, and trends of the BD Outdoor’s saltwater angler

HIGHLIGHTS

  • 94% boat owners have a fish finder
  • 1 in 4 boat owners have autopilot

  • 65% of the BD audience have electronics over 2 years old

  • 82% of boat owners run 1 to 2 screens on their boat

ELECTRONICS INSIGHTS

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