Objectives

  • Create an authentic connection with the core angler community and provide thought leadership from industry experts
  • Begin a new seasonal webinar series “Bit From The Beach” encompassing all surf fishing tips and tricks

Our Approach

  • The webinar was supported by in-house created assets distributed via integrated advertising elements including; digital, social and direct marketing activations.
  • BD partnered with participating brands for inclusion in all marketing assets, three one-minute sizzle advertisements, and an audience giveaway.

THE PANEL

  • Bill Varney, Surf Fishing Expert
  • Benjie Kim, SoCal YouTuber & Avid Surf Fisherman
  • Anthony Cannulli, Local Tackle Expert
  • BD Staff: Cameron Gamble & Ira Waldman

The Outcome

493+

RSVPs

150-180

concurrent viewers during stream

304
chat messages during stream

VIEW WEBINAR HERE

“EXPERIENCE BETTER CONTENT, BETTER BRAND INTEGRATIONS, BETTER ASSET CREATION and SCALED MEDIA ACTIVATIONS THAT PERFORM.”