Objectives

  • Increase awareness for Rapala and position the brand as the go-to for west coast saltwater lures

Our Approach

  • Leverage the passionate BD audience for brand-integrated contests to gain email acquisition

  • Create authentic and relevant content to appeal to avid anglers

  • Deliver high impact rich media digital advertising units that yield a higher CTR

  • Support all contests and brand-integrated content using in-house created assets for promotion via .com support, social support, direct marketing, digital advertising, and BD’s community integration

BRAND-INTEGRATED CONTENT

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VIEW HERE
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“EXPERIENCE BETTER CONTENT, BETTER BRAND INTEGRATIONS, BETTER ASSET CREATION and SCALED MEDIA ACTIVATIONS THAT PERFORM.”