Objectives

  • Increase Mercury Marine’s awareness and overall brand consideration on the West Coast

  • Create an authentic connection with the core west coast angler community
  • Maximize brand impact and bridge the gap between the boating community, the core angler, and Mercury Marine

Our Approach

  • BD created the “Calico to Cabrilla” brand film with storytelling touching on Mercury’s core pillar of “Going Boldy”
  • The custom film displayed an authentic approach to the coveted Baja adventure and the SoCal fisherman
  • ‘Calico to Cabrilla’ was distributed on BDoutdoors.com and promoted via social and influencer amplification
  • The film was supported by integrated advertising elements including digital, social and direct marketing activations

“EXPERIENCE BETTER CONTENT, BETTER BRAND INTEGRATIONS, BETTER ASSET CREATION and SCALED MEDIA ACTIVATIONS THAT PERFORM.”