Objectives

  • Increase Mercury Marine’s awareness and overall brand consideration on the West Coast

  • Create an authentic connection with the core west coast angler community
  • Maximize brand impact and bridge the gap between the boating community, the core angler, and Mercury Marine

Our Approach

  • BD created the “Lucky B” brand film with storytelling touching on Mercury’s core pillar of “Going Boldy” 
  • BD hosted a private film release party in San Diego with industry VIPs
  • The custom film delivered an authentic approach to unexpected life obstacles and the west coast fishermen
  • ‘Lucky B” was distributed on BDoutdoors.com and was promoted via social and influencer amplification
  • The film was supported by integrated advertising elements including digital, social and direct marketing activations

CLICK HERE TO READ MORE ON THE FILM RELEASE PARTY

“EXPERIENCE BETTER CONTENT, BETTER BRAND INTEGRATIONS, BETTER ASSET CREATION and SCALED MEDIA ACTIVATIONS THAT PERFORM.”