Objectives
- To aggressively position the AFTCO brand and products in the digital space
- To create a new energy and momentum for a brand that has a 60 year history and marketing legacy.
Our Approach
- To fortify AFTCO as a digitally relevant brand, BD delivered solutions across the spectrum including:
- Social media support
- Influencer development
- Product launch programs
- Brand films / custom content creation
- For additional influence and brand credibility AFTCO was a premier sponsors of local knowledge benefiting from full brand integration across all personalities, influencers, video creation and social promotions.
The Outcome
“AFTCO’s 60 year old business is experiencing significant growth in large part to our partnership with BD Outdoors. BD has been a huge help in connecting our AFTCO brands to the digital world.”
Bill Shedd
President - AFTCO