Objectives Drive awareness and engagement for PENN through a highly shareable social campaign by tapping into organic user participation. Leverage community excitement around premium fishing gear to deepen brand loyalty. Our Approach Produced an authentic Instagram and Facebook Reel showcasing the premium PENN Electric Fathom fishing reel, designed to spark excitement and participation. Structured a…
Objectives Showcase this destination as the ultimate, once-in-a-lifetime fishing experience Elevate awareness of the region as a premier travel and sportfishing hotspot, inspiring anglers and adventure-seekers worldwide to put it at the top of their bucket list. Drive long-term value by growing a robust CRM database and content backlog, connecting travel partners and brands with…
Objectives Elevate partner awareness and brand consideration through authentic, story-driven content. Foster a fun and organic environment that speaks directly to the core West Coast angler community. Highlight partner products in everyday use, reinforcing their relevance and reliability on the water. Our Approach Produced a series of 10 endemic social sizzle reels that authentically integrated…
BD is beyond excited to have Nathan as our content and social media manager. With his expertise and first-hand experience in the industry, authenticity to the sport is a no-brainer and a passion for Nathan. He will be a great addition to the team and bring fresh eyes to the ever-changing industry. Growing up in…
BD is thrilled to welcome Ira Waldman to the team as the new Digital Marketing Coordinator responsible for social media, photography, and in-house video production. Ira has been interning with BD over the past year as he finished his education at the University of San Diego. In May, Ira graduated Summa Cum Laude with a…
Objectives Increase Mercury Marine’s awareness and overall brand consideration on the West Coast Create an authentic connection with the core west coast angler community Maximize brand impact and bridge the gap between the boating community, the core angler, and Mercury Marine Our Approach BD created the “Lucky B” brand film with storytelling touching on Mercury’s…
Objectives Increase Mercury Marine’s awareness and overall brand consideration on the West Coast Create an authentic connection with the core west coast angler community Maximize brand impact and bridge the gap between the boating community, the core angler, and Mercury Marine Our Approach BD created the “Calico to Cabrilla” brand film with storytelling touching on…
Objectives Increase awareness for Rapala and position the brand as the go-to for west coast saltwater lures Our Approach Leverage the passionate BD audience for brand-integrated contests to gain email acquisition Create authentic and relevant content to appeal to avid anglers Deliver high impact rich media digital advertising units that yield a higher CTR Support…
On February 8th, 2023 BD OUTDOORS hosted a film release party for its newest film, “Lucky B” presented by Mercury Marine. BD Outdoors was thrilled to premiere this film, centered around the world class southern California fishery and life story of San Diego charter Captain Brandon Nelson, to industry VIPs in a private, exciting, and…
San Diego, CA, Jan 31st, 2023 We are the ultimate advertising partner for brands looking to reach a devoted fishing and boating audience BD Outdoors spent 2022 developing the most comprehensive advertising partnership package it has developed to date, focused on connecting our partnered brands with a growing audience of fishing and boating enthusiasts. As…
